If you are starting a new online business or running an established one that needs a little help in the marketing department, then you may be in need of an internet marketing guide. Internet marketing refers to the use of various internet channels to advertise, sell, and promote a business and its brand, all done from the confines of your own home. This type of marketing can take many forms, from pay per click to article writing, banner posting, and email marketing. A good internet marketing guide should provide step-by-step instructions for establishing a solid internet marketing plan and implementing it using the most effective methods for your business.

One of the most popular ways to market on the internet is by using Facebook and Twitter. Both of these social networks are very popular, used by millions of users worldwide, which means there is a large potential audience available for you to draw in. In order to draw in this audience, however, you will first have to gain their trust and introduce yourself and your business to them. For this purpose, a good internet marketing guide should provide SEO (search engine optimization) tips, ensuring your page ranks well with the major search engines like Google and Yahoo. Facebook and Twitter are particularly useful tools for building brand awareness, as well as driving traffic to your website, both of which can be extremely cost-effective.

Another common method of marketing on the internet is through pay per click, or PPC. Although relatively simple, PPC is a powerful way to generate targeted traffic to your website because it specifically targets people who are looking for exactly what you offer. A good SEO internet marketing guide will provide you with a comprehensive list of keywords that are effective for PPC advertising, along with the best ways to implement them into your campaigns. Google AdWords is also another popular PPC advertising method, although it is not recommended for beginners because it requires a great deal of knowledge of both search results and AdWords itself. This type of marketing is best suited to companies that already have established themselves within their niche market, but who may wish to take their company a step further and reach a wider audience through PPC advertising.